• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • K!ERS QU!CK T!PS Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

Doug / January 13, 2012

Newspapers, Dead or Alive?

I remember back to 20 years ago when the internet was starting to be seen as something that just might work. I was working in the newspaper industry at the time and we were very concerned about the impact the internet may have on subscriptions. Little did we realize the impact it would have on advertising revenue.

It is no secret that newspapers are suffering from slumping circulation and advertising revenue. But you know what? Newspaper advertising still works.

In the past few years, we moved our clients away from traditional advertising like newspapers into some new media. Lately, we have been moving some of our clients back into newspaper and are seeing much better results.

Newspapers have never really been a reliable media to target the younger demographic. This is truer now than ever before. However, if your target market is the 45+ audience, then newspaper advertising is a great vehicle to throw into the mix.

Daily newspapers work well, weeklies work great. Why? Smaller communities are more community oriented and everyone wants to know what is going on. In towns and communities like these, almost everyone reads the paper. That’s why they are a good buy.

Newspapers are trying very hard to keep market share. The big challenge is how to integrate the traditional newspaper with the online edition and still retain circulation numbers. The Irving Group of newspapers has recently changed their canadaeast.com site to a pay-for-subscription model. This makes a lot of sense to me. Why should a newspaper work hard to gather all the information readers want, then give it away? I have a subscription to The Daily Gleaner, for only $3.00 more per month, I get the online versions of all their papers throughout the province. To me, this has value. For an advertiser, it has more value because all the ads that are in the papers are online as well.

The next time you are planning an advertising campaign, don’t forget to include newspapers in your buy. They are still very much alive and kicking.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: advertising, newspapers, print advertising, print media

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Marketing Trends for 2023

January 5, 2023

Now that 2023 has arrived and we’re slowly emerging from our holiday festivities, it’s time to look ahead and get ready for some upcoming trends, and how they may affect your business. Interactive …

[Read More...] about Marketing Trends for 2023

Are you ready for what’s coming in 2023?

December 13, 2022

Once the holiday season ends and the calendar changes to January, we begin to focus on changes (resolutions) for the new year, both personally and in business. One resolution your business should …

[Read More...] about Are you ready for what’s coming in 2023?

Five Steps to Establishing Your Brand

November 29, 2022

You’ve got a business idea. It’s been rattling around in your brain for a while, and you’re ready to take the next step and make it a reality. There are so many things to tackle! Finding the right …

[Read More...] about Five Steps to Establishing Your Brand

Categories

  • Clients (1)
  • Kiers Quick Tips (8)
  • Large-Format Printing (5)
  • Marketing Tips (275)
  • Services (4)
  • Social Media Marketing (3)

Tags

advertising best practices branding business community content covid-19 customer experience customer relations customers customer satisfaction customer service email marketing event sponsorship facebook golf tournament google ideas identity large-format large-format graphics marketing marketing plan marketing tips networking newspapers photography promotion radio referrals sales search seo signage signs social media social media marketing sponsorship strategy tips trade show trade shows tv website websites

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2023 K!ERS

 

Loading Comments...