• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • Marketing Tips Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

Doug / January 13, 2012

Newspapers, Dead or Alive?

I remember back to 20 years ago when the internet was starting to be seen as something that just might work. I was working in the newspaper industry at the time and we were very concerned about the impact the internet may have on subscriptions. Little did we realize the impact it would have on advertising revenue.

It is no secret that newspapers are suffering from slumping circulation and advertising revenue. But you know what? Newspaper advertising still works.

In the past few years, we moved our clients away from traditional advertising like newspapers into some new media. Lately, we have been moving some of our clients back into newspaper and are seeing much better results.

Newspapers have never really been a reliable media to target the younger demographic. This is truer now than ever before. However, if your target market is the 45+ audience, then newspaper advertising is a great vehicle to throw into the mix.

Daily newspapers work well, weeklies work great. Why? Smaller communities are more community oriented and everyone wants to know what is going on. In towns and communities like these, almost everyone reads the paper. That’s why they are a good buy.

Newspapers are trying very hard to keep market share. The big challenge is how to integrate the traditional newspaper with the online edition and still retain circulation numbers. The Irving Group of newspapers has recently changed their canadaeast.com site to a pay-for-subscription model. This makes a lot of sense to me. Why should a newspaper work hard to gather all the information readers want, then give it away? I have a subscription to The Daily Gleaner, for only $3.00 more per month, I get the online versions of all their papers throughout the province. To me, this has value. For an advertiser, it has more value because all the ads that are in the papers are online as well.

The next time you are planning an advertising campaign, don’t forget to include newspapers in your buy. They are still very much alive and kicking.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: advertising, newspapers, print advertising, print media

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Live Chat: Good or Bad?

May 16, 2022

I recently went through the process of buying a car – which, by the way, was a very trying experience with the lack of vehicles around. So like most consumers these days, I went to the websites first …

[Read More...] about Live Chat: Good or Bad?

What Do Customers Really Want?

May 4, 2022

Almost all customers, regardless of the business, want the following: convenience, speed, personal attention and good value. Think about it, isn’t that what you want when you do business with …

[Read More...] about What Do Customers Really Want?

What does a logo do?

April 19, 2022

It's a big decision, settling on the logo for your business or organization. Colours, fonts, graphics, and so much more. So many choices, making it hard to settle on what you'll present to the world …

[Read More...] about What does a logo do?

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2022 K!ERS

 

Loading Comments...