• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • K!ERS QU!CK T!PS Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

Doug / May 13, 2014

On-Hold Marketing Works

130Many businesses receive as many as 100 calls a day or more. Some medium-sized companies put callers on hold for over 17 hours each month – this number does not include help lines and call centres. 70 percent of those calls are placed on hold for an average of 90 seconds. A staggering 90 percent of callers hang up within 40 seconds if “on hold” means dead silence. And 34 percent of those who hang up never call back. Yikes.

On-hold marketing reduces hang-ups by 77 percent, because instead of silence, callers hear marketing messages. It increases telephone on-hold time as much as 230 percent. A full 88 percent of callers say they prefer an on-hold message to music or silence. Yes, that’s right, they would rather hear and ad instead of dead air or a pan flute solo by Zamfir. Best of all, 19 percent of callers take action and buy something when they hear a powerful marketing message while on hold.

Interesting numbers for sure. Nobody that I know likes being put on hold, so give them something to listen to. It might even generate at sale or two.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: ideas, marketing, on-hold, phone, telemarketing, tips

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Marketing Trends for 2023

January 5, 2023

Now that 2023 has arrived and we’re slowly emerging from our holiday festivities, it’s time to look ahead and get ready for some upcoming trends, and how they may affect your business. Interactive …

[Read More...] about Marketing Trends for 2023

Are you ready for what’s coming in 2023?

December 13, 2022

Once the holiday season ends and the calendar changes to January, we begin to focus on changes (resolutions) for the new year, both personally and in business. One resolution your business should …

[Read More...] about Are you ready for what’s coming in 2023?

Five Steps to Establishing Your Brand

November 29, 2022

You’ve got a business idea. It’s been rattling around in your brain for a while, and you’re ready to take the next step and make it a reality. There are so many things to tackle! Finding the right …

[Read More...] about Five Steps to Establishing Your Brand

Categories

  • Clients (1)
  • Kiers Quick Tips (8)
  • Large-Format Printing (5)
  • Marketing Tips (275)
  • Services (4)
  • Social Media Marketing (3)

Tags

advertising best practices branding business community content covid-19 customer experience customer relations customers customer satisfaction customer service email marketing event sponsorship facebook golf tournament google ideas identity large-format large-format graphics marketing marketing plan marketing tips networking newspapers photography promotion radio referrals sales search seo signage signs social media social media marketing sponsorship strategy tips trade show trade shows tv website websites

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2023 K!ERS

 

Loading Comments...