• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • K!ERS QU!CK T!PS Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

Doug / November 22, 2012

Online Advertising: Is it for you?

Traditional media can still be effective, however, it may be time to include some new media to your marketing mix. Many websites offer advertising space, some of which are traditional media outlets that have an online version of their newspaper, television or radio station.

Like every advertising medium, there are benefits and drawbacks. Here are some things to consider when thinking about online advertising.

Online advertising is measurable. Since an online ad is a link directly to your website, you get an accurate count of viewers who click on your ad. You can also find out where they are coming from, time of day they visited and what pages of your site they viewed.

Things can move quicker with online ads. You can usually start up a campaign quickly and any changes you might like to make can be done in just minutes.

It can be easier to target certain markets. For example, you can advertise on a rock radio station website that will capture a younger demographic or get access to a higher income demographic on CBC.

Like any advertising medium, you have to be aware of the costs and what is and is not a good fee. The best deals can be had if you advertise on a site that offers a pay-per-click fee structure. This means that your ad is displayed, but you don’t pay anything until a viewer clicks on it. This is the best value because you only pay when someone goes directly to your site. This is the method used by Google and Facebook.

However, most websites charge by the number of impressions you receive. This means every time a viewer lands on the page where your ad appears, it counts as an impression whether the viewer sees the ad or not. This is the most popular method used by media and is not too bad as long as there is a lot of traffic to the site.

We have booked ads for clients on many of the popular sites in our area including Empire Theatres, CBC, CTV, The Weather Network, Much Music, Canada East and many more. To be honest, we have been underwhelmed by the results. But, to capture the market that have drifted away from the traditional media, you have to really consider it.

Like any form of advertising, you have to do your homework and fish for the best deal that you can. Online advertising is growing in popularity but it is not yet effective enough to plan a whole campaign around, and I doubt it ever will be. A good mix of new and traditional advertising is still the best way to maximize your marketing dollars.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: facebook, google, impressions, marketing, onine advertising, tips, web

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Marketing Trends for 2023

January 5, 2023

Now that 2023 has arrived and we’re slowly emerging from our holiday festivities, it’s time to look ahead and get ready for some upcoming trends, and how they may affect your business. Interactive …

[Read More...] about Marketing Trends for 2023

Are you ready for what’s coming in 2023?

December 13, 2022

Once the holiday season ends and the calendar changes to January, we begin to focus on changes (resolutions) for the new year, both personally and in business. One resolution your business should …

[Read More...] about Are you ready for what’s coming in 2023?

Five Steps to Establishing Your Brand

November 29, 2022

You’ve got a business idea. It’s been rattling around in your brain for a while, and you’re ready to take the next step and make it a reality. There are so many things to tackle! Finding the right …

[Read More...] about Five Steps to Establishing Your Brand

Categories

  • Clients (1)
  • Kiers Quick Tips (8)
  • Large-Format Printing (5)
  • Marketing Tips (275)
  • Services (4)
  • Social Media Marketing (3)

Tags

advertising best practices branding business community content covid-19 customer experience customer relations customers customer satisfaction customer service email marketing event sponsorship facebook golf tournament google ideas identity large-format large-format graphics marketing marketing plan marketing tips networking newspapers photography promotion radio referrals sales search seo signage signs social media social media marketing sponsorship strategy tips trade show trade shows tv website websites

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2023 K!ERS

 

Loading Comments...