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October 29, 2015 By Doug

Optimizing Your Website

138b2aed-a6b1-404b-9e8d-d2465ff18783Over the last few weeks, I have been giving advice on creating a great website. Once you have a new website that is ready to go to work for you, people have to find you.

If you are really serious about this, you can invest some money in Google Ad Words. This, combined with the multitude of free search engine optimization (SEO) methods, can move your site up the ranking very nicely. If you are buying common ad words like “auto insurance”, you are going to pay much more.

However, if you have a tight budget, here are a few tips to help with your SEO that will cost you next to nothing.

Put your social media to work for you. Link your social media accounts to your website and share website content on your social media accounts.

Make sure key words are included as meta-tags on your site. These are words that people may use when doing a search that will ultimately find you, that are built into the coding of your site.

Make sure your site is mobile-friendly. The more mobile-friendly your site is, the better Google likes it.

Google likes text on your home page. Make sure your home page text contains words that describe what you do.

A great contributor to Google rankings is the amount of traffic to your site. A great way to help increase traffic is to set your website as the browser home page on all your company computers. That might be cheating a bit, but it works.

There are so many little things you can do to help with your SEO. Try some of these tips and see how far you rise in the rankings.

This concludes my series on building effective websites. Your website is a powerful marketing tool for your business. Make sure you get it right.

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Filed Under: Marketing Tips Tagged With: search engine optimization, seo, site management, web analytics, web content, web design

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