• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • K!ERS QU!CK T!PS Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

Doug / December 9, 2016

Put Your P.S. To Work For You

All your sales letters, email offers and follow up letters should have a P.S. at the end.

Think about the last time you received a letter or offer by email. Before you looked at the body, did your eyes go to the bottom to see the P.S.?

Why? Because studies show that 60% of people read a P.S. BEFORE they read the rest of the letter. That’s why it makes sense that your P.S. contains important information to help you make the sale.

Here are some ideas to try in your P.S.:

  1. Have your P.S. repeat your main offer or direct benefit to the buyer. “Remember, you get the whole package now for only $9.95”, or “Buy now and never worry about costly repairs again”.
  2. Your P.S. should urge the reader to take action, to buy now. Marketing often fails because you never ask for the sale.
  3. Use your P.S. to add a bonus to the deal. “PLUS, if you
    buy today, you will receive an additional 25% off by using code xxx”.
  4. The P.S. can be used to restate your guarantee. “There is no risk to you, if you aren’t 100% satisfied, you get your money back.”
  5. You may even want to get clever with your P.S. and say something like “Hard to believe isn’t it? You should go back and read the letter again.”

This really does work and you should use this marketing method whenever you get the chance. People will look down. I’ll prove it.

Doug Daley
Kiers Marketing

P.S.: See I told you this works.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: ideas, letters, marketing, tips

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Marketing Trends for 2023

January 5, 2023

Now that 2023 has arrived and we’re slowly emerging from our holiday festivities, it’s time to look ahead and get ready for some upcoming trends, and how they may affect your business. Interactive …

[Read More...] about Marketing Trends for 2023

Are you ready for what’s coming in 2023?

December 13, 2022

Once the holiday season ends and the calendar changes to January, we begin to focus on changes (resolutions) for the new year, both personally and in business. One resolution your business should …

[Read More...] about Are you ready for what’s coming in 2023?

Five Steps to Establishing Your Brand

November 29, 2022

You’ve got a business idea. It’s been rattling around in your brain for a while, and you’re ready to take the next step and make it a reality. There are so many things to tackle! Finding the right …

[Read More...] about Five Steps to Establishing Your Brand

Categories

  • Clients (1)
  • Kiers Quick Tips (8)
  • Large-Format Printing (5)
  • Marketing Tips (275)
  • Services (4)
  • Social Media Marketing (3)

Tags

advertising best practices branding business community content covid-19 customer experience customer relations customers customer satisfaction customer service email marketing event sponsorship facebook golf tournament google ideas identity large-format large-format graphics marketing marketing plan marketing tips networking newspapers photography promotion radio referrals sales search seo signage signs social media social media marketing sponsorship strategy tips trade show trade shows tv website websites

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2023 K!ERS

 

Loading Comments...