About a decade ago, quick response (QR) codes were hailed as a breakthrough for connecting the print and digital worlds. They would enable instant access to a mobile website by simply using a smartphone camera to take a picture of the barcode.
Except they didn’t. Or, more accurately, they didn’t do it quite that easily.
The problem was that smartphone users still had to download a third-party scanning app, which proved to be more work than many wanted in a world demanding instant gratification. So now that most mobile devices no longer require a third party app, QR Code usage has exploded.
Many customers are now integrating QR Codes into their marketing material and replacing print pieces like restaurant menus with them. So why are they gaining popularity again? Three reasons: better mobile access to high-speed internet, built in barcode scanning on your phone and the contactless protocols brought on by Covid 19.
QR Codes are here and gaining popularity so do a little research and see how you can integrate QR Codes into your marketing to make buying from you more convenient for your customers.