I’m always looking for the good, the bad, and the ugly in marketing. Here are a few of my observations over the last few weeks.
Tim Hortons has just introduced a new dark roast coffee. While watching an evening supper hour newscast this week, the anchor mentioned this and professed that he tried it, but couldn’t tell the difference between the dark roast and Tim’s regular coffee. Oops, guess he forgot that Tim Hortons was a good advertiser on his station.
What a Shock.
We are currently working on a social awareness campaign for a client and discussed how much shock value we wanted the campaign to have. Knowing the Fredericton area, we aired on the side of caution and toned it down a bit. Wow, did I get a surprise the other evening while watching tv and saw an anti-smoking ad with a man living with a tracheotomy that went so far as to show him cleaning it out with a Q-Tip. It was about a ten out of ten on the shock meter. I guess it worked because I certainly remembered it.
There are many ways to help to optimize your website for search engines. One of the things that factors heavily on your ranking is the amount of traffic to your site. You can impact this yourself by having everyone in your company set your site as their home page on their work computer. Makes a lot of sense, doesn’t it.
It’s Election Time.
We are about to be bombarded with election advertising. Let’s hope the parties all play nice and don’t get mean spirited. It is the Canadian way.
That’s all for now, be back in two weeks.