Each week in this space I usually write about a specific topic. This week, I decided to change things up a bit and share some marketing – related thoughts that aren’t long enough to write a whole column on. Enjoy my rambling!
Facebook is a great marketing tool, but if you’re promoting your business or organization too much, people won’t read your posts. Or worse, they’ll hide your posts so they can’t see them. Some days I get three or four from the same business. Once a day is plenty.
There is a new professional corporation that opened up in town a couple of months ago. There is no sign outside. No sign of many clients either.
Went out for supper with friends at a local restaurant on Canada Day. Just after our drinks came, a man, we assume was the manager, came over and told us they had a gas problem in the kitchen and wouldn’t be able to serve food for a while so we would have to go somewhere else to eat. We left with nothing but our appetites. I was upset with the lousy customer service so I sent an email. The restaurant owner called me himself, apologized and sent some food coupons. Good marketing decision for him to change a negative experience into a positive one.
Who reads the fine print in those big car ads in the newspaper? I suspect not very many people do. They average between 400 and 800 words, and you need a magnifying glass to read it. Wouldn’t it be easier to say “visit our website for terms and conditions”. There, I did it in seven words.
Is it just me, or would everybody like to see the real price in the ads for airfare and automobiles?
Writing this was fun. I might do something like this every few months for a change of pace. Thanks for reading.