• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • Marketing Tips Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

Doug / October 13, 2017

Reviews: Be Careful What You Ask For

In this age of Trip Advisor and Google Reviews, businesses have to be extra diligent when delivering their products and services. A couple of bad reviews could be very bad for the business.

I think everyone who travels now goes on Trip Advisor to read the reviews from other travellers. I know I do. I have a rule of thumb, if the resort/hotel’s reviews are mostly in the very good and excellent column, it must be good. I tend to stay away from the places with a lot in the average column.

I did a Trip Advisor search for restaurants in Fredericton. I was surprised to see that there were 187 listed. Some were duplicates, so the real number is closer to 150. I was really surprised at some of the good restaurants that didn’t crack the top 100. So what does a visitor to our city look for when they search for a restaurant? I bet nothing over the top 50. Bad reviews can be poison.

We are currently working with a client to create some marketing material to encourage customers to write good reviews if they are happy with the service. They have had a few bad reviews, which makes them look bad. This is actually a really good idea and it would be worth a try if you are in a business that gets reviews. But don’t put it out there for everyone, just the customers you know that are leaving happy. In time you will build up your average, so a couple of bad reviews won’t hurt you.

This is not cheating; it’s soliciting feedback from truly happy customers. Think about everything you do and what might get you a bad review, and then correct it. It’s just good business.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: customer satisfaction, customer survey, google, marketing, reviews, testimonials, tips, Trip Advisor

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Election Signage: Be Effective and Be Smart

April 16, 2021

Municipal election season is upon us and signs are popping up all over the place and I’m noticing that some are easy to read and some have a lot of information on them. It’s even harder to digest the …

[Read More...] about Election Signage: Be Effective and Be Smart

Social Media Cadence: Finding Your Brand’s Rhythm

April 7, 2021

At Kiers one of the components of social media marketing that we’re continuously helping our clients with is answering the question “how often should I post?” This is a great question to be asking and …

[Read More...] about Social Media Cadence: Finding Your Brand’s Rhythm

How organized is your marketing?

April 1, 2021

Is your marketing reactive or proactive? The better question is, do you plan your marketing or do you fly by the seat of your pants? Many businesses plan ahead. They have planned for the promotions …

[Read More...] about How organized is your marketing?

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2021 K!ERS