Have you ever wondered why so many companies advertise at sporting events like hockey, soccer and baseball? I used to wonder, but now I know why.
Think about the times when you’ve been sitting in the stands watching a game at your local arena. How many times, during the course of just one hockey game, did that rink board come into your field of vision? Now multiply that by all the games played at that arena all year and it becomes a pretty big number, especially this year when there will be many more fans at games.
The demographics of sports fans are attractive to many advertisers. The people in those seats, looking at your ad hundreds of times during every game, have money. Heck, if they are parents of a hockey or ringette player, they travel, eat out and drive a lot. Plus, many game attendees are travelling from out of town and need restaurants and lodging. For businesses in the hospitality industry (restaurants, bars, hotels, coffee shops, etc.) it is a pretty good medium for their advertising dollars.
So, let’s look at the local Fredericton venues like Grant Harvey Centre and Willie O’Ree Place. Both have lots of traffic for hockey and other sports, along with very busy walking tracks. Plus, they are community centres with lots of hustle and bustle and community events. These are great places to advertise your business. The advertising rates are very reasonable and multi-year discounts are usually available. Plus, they also offer other great advertising opportunities within their facilities.
Want to get your company name in front of the many thousands of potential customers? Try some sports venue advertising, there is good value in it. And it looks like there will more games and many more people in the sports venues in the upcoming year.
PS If you’re looking for rink board advertising, call us, we can do this for you!