• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • Marketing Tips Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

Doug / October 21, 2013

Sniffing for a Sale

116I read an article a few weeks ago about what entices consumers to buy. I was interested to find out how often scent marketing is being used by companies, and the success they were having with it.

The sense of smell is one of the most powerful senses as it is the only sense that cannot be turned off. According to the Sense of Smell Institute, yes there really is a place called the Sense of Smell Institute, the average human being is able to recognize approximately 10,000 different odours. People can recall smells with 65% accuracy after a year.

Smell is used in branding because it increases the customer’s remembrance of the brand.The human nose, besides being the most sensitive of the senses, has a tremendous evocative power of memories and experiences over the years. Smell is the sense most linked to emotional recollection. It can create instant connections between a brand and other memories.

Let’s think about this for a minute. Stores, hotels, restaurants, airlines and more are artificially circulating custom designed chemicals to drive sales. I buy in to this up to a point. What is real and what isn’t? Nike, Holiday Inn, Apple are all into scent marketing. Cadillac chemically enhances the new car smell to entice buyers. Ever wonder why the chocolate aisle smells so good even though the chocolate bars are all prepackaged at the factory?

Scent marketing is probably not for your business but it is big business in some companies. A study in a financial services company concluded that staff made 40% fewer errors when surrounded by the smell of cinnamon.

Who in the heck figured that out? Must have been the Sense of Smell Institute.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: advertising, marketing, promotion, smell, tips

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Live Chat: Good or Bad?

May 16, 2022

I recently went through the process of buying a car – which, by the way, was a very trying experience with the lack of vehicles around. So like most consumers these days, I went to the websites first …

[Read More...] about Live Chat: Good or Bad?

What Do Customers Really Want?

May 4, 2022

Almost all customers, regardless of the business, want the following: convenience, speed, personal attention and good value. Think about it, isn’t that what you want when you do business with …

[Read More...] about What Do Customers Really Want?

What does a logo do?

April 19, 2022

It's a big decision, settling on the logo for your business or organization. Colours, fonts, graphics, and so much more. So many choices, making it hard to settle on what you'll present to the world …

[Read More...] about What does a logo do?

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2022 K!ERS

 

Loading Comments...