Facebook. Twitter. LinkedIn. Pinterest. Instagram. Snapchat. YouTube. Google Plus….the list is endless and growing all the time. Social Media becomes so time consuming when trying to manage (and look at) all these accounts you can’t focus on other important areas of your business.
Most businesses have a Facebook page and a Twitter account. Many try to be everywhere on social media. Some even have a staff person dedicated to managing their social media. For many businesses, the question is – where should I put my efforts when marketing on social media?
You cannot effectively manage everything on social media. You don’t want to have an account just to have an account, and then have information that is not current. Look at the various options for social media. What are your customers looking at and using? That’s where you should focus your efforts. Choose two to three and manage those well. Keep the posts relevant. Engage your current and prospective clients. You don’t have to post something every day (depending on your business of course – if you’re a restaurant then you definitely want to post the daily special); just make sure you post information that people are going to want to look at – and share.
Many business pages do not automatically show up in the newsfeed automatically; and encourage their followers to click, under the like button the “In your Newsfeed See First” option when following their page. Facebook is also getting smarter about monitoring “advertising” posts – so if you’re promoting a special, product, or service; stagger your posts to different times of the day.
Don’t try to be all things to all people. Target your customers with relevant information and keep it all under control.