In the marketing business, we work on many different projects for a diverse range of companies. One day we’ll be designing a website for a multi-million dollar corporation, and the next day, we are re-branding a mom and pop business with a logo and some signage. But, at the end of the day, the projects for the big guys and the little guys are exactly the same, just on a different scale.
We have quite a few customers who have enhanced or created new brands. Regardless of their size, a business needs a snappy tagline or positioning statement. Every company or organization needs a line that helps enhance their brand.
Does your company have a tagline that makes potential customers take notice? Do people know exactly what you do by looking at your logo and tagline. If not, then you must fix this because it is costing you business.
For example, if your company name is “Jones & Sons” and your tagline is “Quality is always guaranteed”, when someone looks at your business card, do they know what your business does – or do they have to ask you? Your company not only needs a tagline that says what you do, but if possible, the benefits of doing work with you.
Make your tagline work for you. Let people know what your company can do for them and how much easier their life could be by working with you. A great example of a good tagline comes from one of our clients: Marwood – Creators of Quality Wood Products. Kind of hits the nail on the head, doesn’t it.
Companies like Nike can get away with “Just do it”, because everybody already knows what they do. The same goes with McDonalds or Pepsi, they can change their tagline every year and get away with it. Smaller companies have to be smart and take nothing for granted. Not everybody knows who you are and what you do. Create a tagline that enhances your brand and leaves nothing to chance.