Enough with COVID-19 for now. This column was dedicated to that topic for the past two months and it's time to get back to work in this new business climate that is upon us. My first column of the year talked about your marketing budget. Assuming …
budget
Timing is Everything
If your marketing is right but your timing is wrong, you could be in for a let down. The best marketing plans can go off the rails if the timing is off. Many times, a company actively markets the right product or service to the right people in the …