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clarity

Doug / July 22, 2019

Understanding Your Message

When prospective customers read your Facebook post, watch your TV commercial or listen to your radio ad, do they clearly understand what you are selling and why they should buy from you?  A common mistake made by a lot of businesses and ad …

[Read more...] about Understanding Your Message

Doug / November 6, 2012

Huh? Do potential customers know what you’re talking about?

Use language that your customers understand. In all of your marketing and advertising material, take the time to see and hear things from your customers' points of view. As a knowledgeable supplier there is a tendency to write copy and present …

[Read more...] about Huh? Do potential customers know what you’re talking about?

Doug / October 25, 2011

Understanding Your Message

When prospective customers read your print ad, watch your TV commercial or listen to your radio ad, do they clearly understand what you are selling and why they should buy from you? A common mistake made by a lot of businesses and ad agencies is …

[Read more...] about Understanding Your Message

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Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Live Chat: Good or Bad?

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I recently went through the process of buying a car – which, by the way, was a very trying experience with the lack of vehicles around. So like most consumers these days, I went to the websites first …

[Read More...] about Live Chat: Good or Bad?

What Do Customers Really Want?

May 4, 2022

Almost all customers, regardless of the business, want the following: convenience, speed, personal attention and good value. Think about it, isn’t that what you want when you do business with …

[Read More...] about What Do Customers Really Want?

What does a logo do?

April 19, 2022

It's a big decision, settling on the logo for your business or organization. Colours, fonts, graphics, and so much more. So many choices, making it hard to settle on what you'll present to the world …

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With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

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