When prospective customers read your Facebook post, watch your TV commercial or listen to your radio ad, do they clearly understand what you are selling and why they should buy from you? A common mistake made by a lot of businesses and ad …
clarity
Huh? Do potential customers know what you’re talking about?
Use language that your customers understand. In all of your marketing and advertising material, take the time to see and hear things from your customers' points of view. As a knowledgeable supplier there is a tendency to write copy and present …
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Understanding Your Message
When prospective customers read your print ad, watch your TV commercial or listen to your radio ad, do they clearly understand what you are selling and why they should buy from you? A common mistake made by a lot of businesses and ad agencies is …