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Doug / July 22, 2019

Understanding Your Message

When prospective customers read your Facebook post, watch your TV commercial or listen to your radio ad, do they clearly understand what you are selling and why they should buy from you?  A common mistake made by a lot of businesses and ad …

[Read more...] about Understanding Your Message

Doug / November 6, 2012

Huh? Do potential customers know what you’re talking about?

Use language that your customers understand. In all of your marketing and advertising material, take the time to see and hear things from your customers' points of view. As a knowledgeable supplier there is a tendency to write copy and present …

[Read more...] about Huh? Do potential customers know what you’re talking about?

Doug / October 25, 2011

Understanding Your Message

When prospective customers read your print ad, watch your TV commercial or listen to your radio ad, do they clearly understand what you are selling and why they should buy from you? A common mistake made by a lot of businesses and ad agencies is …

[Read more...] about Understanding Your Message

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Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Election Signage: Be Effective and Be Smart

April 16, 2021

Municipal election season is upon us and signs are popping up all over the place and I’m noticing that some are easy to read and some have a lot of information on them. It’s even harder to digest the …

[Read More...] about Election Signage: Be Effective and Be Smart

Social Media Cadence: Finding Your Brand’s Rhythm

April 7, 2021

At Kiers one of the components of social media marketing that we’re continuously helping our clients with is answering the question “how often should I post?” This is a great question to be asking and …

[Read More...] about Social Media Cadence: Finding Your Brand’s Rhythm

How organized is your marketing?

April 1, 2021

Is your marketing reactive or proactive? The better question is, do you plan your marketing or do you fly by the seat of your pants? Many businesses plan ahead. They have planned for the promotions …

[Read More...] about How organized is your marketing?

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With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

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