In the last Kiers blog post I talked about the importance of cadence - or timing - in your social media efforts. I mentioned that you should pay attention to the types of posts you are sharing and how they space out across your channels. What are the …
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How smart do you think your customers are?
When preparing marketing and advertising material, take the time to see and hear things from your customers' points of view. As a knowledgeable supplier, there is a tendency to write copy and present information from a technical or industry lingo …
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It’s Spring Cleaning Time
Your website is no different than your home, it likely needs a spring cleaning. Just as some of your closets and drawers are full of stuff you don't need anymore, it's time to review your website and possibly get rid of the junk. How current is …