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Kent / April 27, 2021

Content is King: Social Media Posts

In the last Kiers blog post I talked about the importance of cadence - or timing - in your social media efforts. I mentioned that you should pay attention to the types of posts you are sharing and how they space out across your channels. What are the …

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Doug / October 10, 2018

How smart do you think your customers are?

When preparing marketing and advertising material, take the time to see and hear things from your customers' points of view. As a knowledgeable supplier, there is a tendency to write copy and present information from a technical or industry lingo …

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Doug / April 6, 2018

It’s Spring Cleaning Time

Your website is no different than your home, it likely needs a spring cleaning. Just as some of your closets and drawers are full of stuff you don't need anymore, it's time to review your website and possibly get rid of the junk. How current is …

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Recently On the Kiers Blog

Things I’ve Learned – Part 2

August 9, 2022

Because a lot of series finales are two-parters, this one will be as well.  Two weeks ago, I shared nine different things I learned over the years, which was how to treat customers and be …

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Things I’ve Learned (Part 1?)

July 25, 2022

Believe it or not, I have learned a thing or two in the past 45 years. Here are just a few of the things I have learned. Do everything possible to give your customer a positive experience. …

[Read More...] about Things I’ve Learned (Part 1?)

Product Placement. Watch For It.

July 11, 2022

We all know that commercial television is fueled by advertising revenue. The more popular the show, the higher the advertising rates. There is another vehicle for advertising on television shows and …

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With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

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