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copywriting

Doug / October 10, 2018

How smart do you think your customers are?

When preparing marketing and advertising material, take the time to see and hear things from your customers' points of view. As a knowledgeable supplier, there is a tendency to write copy and present information from a technical or industry lingo …

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Doug / March 23, 2015

Two Top Reasons Marketing Fails

Do you ever find that, at times, your marketing efforts just don't produce results? There could be many reasons for this, but more often than not, we can point to two reasons that seem to be the main culprits. Reason one - your marketing message …

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Doug / September 9, 2013

Website Content – Get it right!

One of the toughest tasks in marketing is coming up with the right content for your website. Great design is a must, but content must be king. You have to know who your target market is, what they want to see and then give it to them right between …

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Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Marketing Trends for 2023

January 5, 2023

Now that 2023 has arrived and we’re slowly emerging from our holiday festivities, it’s time to look ahead and get ready for some upcoming trends, and how they may affect your business. Interactive …

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Are you ready for what’s coming in 2023?

December 13, 2022

Once the holiday season ends and the calendar changes to January, we begin to focus on changes (resolutions) for the new year, both personally and in business. One resolution your business should …

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Five Steps to Establishing Your Brand

November 29, 2022

You’ve got a business idea. It’s been rattling around in your brain for a while, and you’re ready to take the next step and make it a reality. There are so many things to tackle! Finding the right …

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With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

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