Where does the majority of your business come from? Your existing customers of course. They are the lifeblood of most businesses. Existing customers are the best. They are familiar with you and your products so there is no learning curve. …
customer relations
New Year’s Resolutions (Don’t Bother)
It's the first week of a new year. Many people are making resolutions like getting in shape, eating better and improving their overall health. What about the overall health of your business? Have you made any plans for that? Don't start the new …
How smart are your customers?
When preparing marketing and advertising material, take the time to see and hear things from your customers' points of view. As a knowledgeable supplier, there is a tendency to write copy and present information from a technical or industry lingo …