I wrote about this in 2010, however, I am going to address it again because I can't stress enough how important it is. Every business sector is different in both the products and services they offer and the type of customer they cater to. …
customers
Everyone Knows Everything
Everyone knows everything about everybody else. Clients often ask: "Are we putting too much information on our website?" Their concern is not giving too much information to a potential customer, but that their competitors have access to all of their …
Give Customers An Experience
Customers like a good product or service, but even more, they like a good experience. As busy business people, we spend more time at work and have less time for shopping and experiencing life outside of work. As a result, we like to experience …