Do you know who your target market is? Who are and are not your customers? Your existing and potential customers are two different targets. Or are they? You're probably thinking that every business knows who their target market is. I thought so as …
customers
Do you have the right mix?
Enough with COVID-19 for now. This column was dedicated to that topic for the past two months and it's time to get back to work in this new business climate that is upon us. My first column of the year talked about your marketing budget. Assuming …
Are you over servicing your customers?
I was having lunch with a group of business people this week, which included some business owners, account managers and a CSR. One thing that most of us had in common was that our jobs were sales related. The conversation came around to customer …