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August 21, 2020 By Doug

Who is your target market?

Do you know who your target market is? Who are and are not your customers? Your existing and potential customers are two different targets. Or are they? You're probably thinking that every business knows who their target market is. I thought so as …

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May 26, 2020 By Doug

Do you have the right mix?

Enough with COVID-19 for now. This column was dedicated to that topic for the past two months and it's time to get back to work in this new business climate that is upon us.  My first column of the year talked about your marketing budget. Assuming …

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October 15, 2019 By Doug

Are you over servicing your customers?

I was having lunch with a group of business people this week, which included some business owners, account managers and a CSR. One thing that most of us had in common was that our jobs were sales related. The conversation came around to customer …

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Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Shop Local Please!

January 8, 2021

Buying local has become a hot topic, especially during the pandemic. Some folks are true to their community and do all their shopping locally. Many, like me, shop local when they can but also shop …

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17 Years of Beers and Business

December 9, 2020

We Strive to Build Long-Term Relationships with our Clients One of the great things about being in business in the Fredericton region for as long as we have - over 35 years - is that we have the …

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Marketing Ramblings

December 7, 2020

COVID-19 Signs I know that businesses are mandated to put up the compliance signage in their entryways. Have you ever stood back and looked at your business and how the covid signage looks? I …

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Contact Us

761 Union Street
Fredericton, NB E3A 3P3
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506.444.0950

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With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

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