Hey there, Kiers Nation! Today’s blog post brought to you by a recent interaction we had while conducting standard sales outreach campaigns and were told this: “We don’t do any marketing; we have all the patients we need.” Let’s talk about that and a similar question we hear all the time: “Why should I spend […]
digital marketing
The Evolution of Consumer Loyalty in a Digital Economy
Consumer loyalty has transformed dramatically over the past few decades, moving beyond traditional brand allegiance to emphasize active engagement and shared values. For marketers in Atlantic Canada, where trends often follow the pace of larger urban centers like Toronto or Vancouver, this shift presents unique challenges and opportunities. In smaller, tightly-knit communities, understanding how to […]
The Top Web Design Mistakes We See In Atlantic Canada
Web design is crucial for Atlantic Canadian businesses, especially for companies trying to reach broader digital audiences. However, small businesses often encounter issues that can affect both user experience and SEO performance. Here’s a deeper dive into the top mistakes and actionable steps to fix them. 1. Not Mobile-Optimizing Your Website Mobile traffic now accounts […]
Meta Business Portfolio, Accounts Center, Business Manager and Page
The new Meta Business Portfolio along with Accounts Center, Meta Business Suite, and Facebook Business page are complex. However, they are just interconnected tools designed to help businesses manage their presence on Meta platforms (Facebook, Instagram, and WhatsApp). But why create this structure in the first place? Essentially, Meta wanted to make it easier for […]
Top Social Media Marketing Trends in 2024
This is a follow-up and addition to our article about social media marketing at the beginning of the year which can be found here. In 2024, social media marketing is rapidly evolving, and for businesses in Atlantic Canada—especially those in smaller towns—keeping up with these trends can make a huge difference in visibility and engagement. […]