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Doug / May 26, 2020

Do you have the right mix?

Enough with COVID-19 for now. This column was dedicated to that topic for the past two months and it's time to get back to work in this new business climate that is upon us.  My first column of the year talked about your marketing budget. Assuming …

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Doug / June 2, 2014

Do You Have Permission?

Do you like being interrupted? Most marketing and advertising is based on interrupting you. It sounds harsh, but it's what mass media relies on, and it works. But sometimes there are so many messages bombarding us, we suffer from interruption …

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Doug / April 24, 2013

It’s In the Mail

When setting your marketing budget at the start of the year, do you factor in all the new media options that are out there? TV, radio and newspaper buys are being eroded by companies testing out new and social media options. However, there is one old …

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Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Marketing Ramblings

June 28, 2022

Taking your own photos? Cell phones can take good photos and the quality is getting better and better. The quality is okay for web and social media use, but for marketing purposes, your photography …

[Read More...] about Marketing Ramblings

Referral Programs Can Bring Great Rewards

June 13, 2022

I recently read the results of a survey that asked major companies where most of their customers come from. A whopping 85 percent said referrals are their number one source of new business. Does …

[Read More...] about Referral Programs Can Bring Great Rewards

Don’t Waste a Great Opportunity

June 3, 2022

This is the time of year when it seems like every organization is having a golf tournament for one cause or another. Of course, every golf tournament - and every golf course - is looking for sponsors. …

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With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

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