Enough with COVID-19 for now. This column was dedicated to that topic for the past two months and it's time to get back to work in this new business climate that is upon us. My first column of the year talked about your marketing budget. Assuming …
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Do You Have Permission?
Do you like being interrupted? Most marketing and advertising is based on interrupting you. It sounds harsh, but it's what mass media relies on, and it works. But sometimes there are so many messages bombarding us, we suffer from interruption …
It’s In the Mail
When setting your marketing budget at the start of the year, do you factor in all the new media options that are out there? TV, radio and newspaper buys are being eroded by companies testing out new and social media options. However, there is one old …