There are many ways to measure how your Facebook posts are doing - including reach, impressions, referral traffic and click through rate. But really, the best way to tell how a post is doing, is by the number of engagements. Engagement measures the …
engagement
Don’t Take the Bait
Most FaceBook users dislike spammy posts that goad them into interacting with likes, shares, comments, and other actions. For example, "LIKE this for a chance to win a $250 Gift card from XYZ Family Restaurant". This tactic, known as "engagement …