Don't Do It Yourself I've said this before, and I'll say it again. Why do businesses, mainly car dealers, feel it is necessary to do their own radio ads, tv ads or YouTube videos? Don't get me wrong, there are some that are good at it, but for the …
Are QR Tags Making a Comeback?
Last fall Apple included an update in its newly released iOS 11: a native QR code reader. Remember QR codes? They are the fancy square barcodes that, once scanned, do things like open websites. They were supposed to be the next great thing a few …
Don’t Take the Bait
Most FaceBook users dislike spammy posts that goad them into interacting with likes, shares, comments, and other actions. For example, "LIKE this for a chance to win a $250 Gift card from XYZ Family Restaurant". This tactic, known as "engagement …