There are many ways to measure how your Facebook posts are doing - including reach, impressions, referral traffic and click through rate. But really, the best way to tell how a post is doing, is by the number of engagements. Engagement measures the …
Marketing Ramblings
Don't Do It Yourself I've said this before, and I'll say it again. Why do businesses, mainly car dealers, feel it is necessary to do their own radio ads, tv ads or YouTube videos? Don't get me wrong, there are some that are good at it, but for the …
Are QR Tags Making a Comeback?
Last fall Apple included an update in its newly released iOS 11: a native QR code reader. Remember QR codes? They are the fancy square barcodes that, once scanned, do things like open websites. They were supposed to be the next great thing a few …