Do You Want Your Marketing Material To Have More Impact? In most ads, posters, billboards, etc., the headline is the most important element. If it doesn't have a strong headline, people won't read it. Here are five copy writing secrets from …
headlines
Put some POWER in your headline.
Just about any kind of marketing needs a headline. Web sites, sales letters, newspaper ads and brochures all work much better if they have a clear and exciting headline. The best way to start a headline is with an action word (or verb if you think …