In the marketing business, we work on many different projects for a diverse range of companies. One day we'll be designing a website for a multi-million dollar corporation, and the next day, we are re-branding a mom and pop business with a logo and …
identity
What’s in a name?
So, what's in a company name? Um, just about everything. I was speaking to a client this week about rebranding. He told me he was getting tired of the name of his company and wanted a change. His current company name includes his …
Embrace Your Brand
Branding goes well beyond marketing and is not successful without ensuring that all aspects of your business or organization reflect and support your brand. One of your most valuable assets, your people, must be well-trained to articulate and …