So, what's in a company name? Um, just about everything. I was speaking to a client this week about rebranding. He told me he was getting tired of the name of his company and wanted a change. His current company name includes his …
identity
Embrace Your Brand
Branding goes well beyond marketing and is not successful without ensuring that all aspects of your business or organization reflect and support your brand. One of your most valuable assets, your people, must be well-trained to articulate and …
Marketing Ramblings
Instead of a Re-Brand, try a Brand Refresh! If you are thinking of changing things up with your marketing efforts, you don't have to do a total re-brand. Try a brand refresh. A total re-brand is a great way to reinvent your business. However, if …