impressions

Doug / March 3, 2017

You have to look the best, to be the best.

Having the lowest price won't help if your prospect doesn't trust you. Offering the widest selection and the most convenience won't help if your prospect does not have confidence in your company. You've got to face the glaring reality that …

Doug / November 22, 2012

Online Advertising: Is it for you?

Traditional media can still be effective, however, it may be time to include some new media to your marketing mix. Many websites offer advertising space, some of which are traditional media outlets that have an online version of their newspaper, …

Everyone knows everything about everybody else.

July 15, 2021

Clients often ask: “Are we putting too much information on our website?” Their concern is not giving too much information to a potential customer, but that their competitors have access to all of …

A Really Good Sign

June 28, 2021

One of our readers had a question after our last post about store signs. “Should your phone number be put on your storefront sign?” This is good question because 20 years ago, everyone had their phone …

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You have to look the best, to be the best.

Online Advertising: Is it for you?

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