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Doug / August 10, 2018

Embrace Your Brand

Branding goes well beyond marketing and is not successful without ensuring that all aspects of your business or organization reflect and support your brand. One of your most valuable assets, your people, must be well-trained to articulate and …

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Doug / October 14, 2016

Is your front line staff helping or hindering your business?

During the past few weeks I have experienced some really lousy customer service. So bad in fact that I had to make the owners aware of my displeasure. I am not going to name the businesses, but in this day and age, I don't understand how bad customer …

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Doug / November 4, 2013

Marketing & Innovation: A Powerful One-Two Punch

"Because the purpose of business is to create a customer, the business has two - and only two - basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs." This is a quote from Peter Drucker, who …

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Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Marketing Ramblings

June 28, 2022

Taking your own photos? Cell phones can take good photos and the quality is getting better and better. The quality is okay for web and social media use, but for marketing purposes, your photography …

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Referral Programs Can Bring Great Rewards

June 13, 2022

I recently read the results of a survey that asked major companies where most of their customers come from. A whopping 85 percent said referrals are their number one source of new business. Does …

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Don’t Waste a Great Opportunity

June 3, 2022

This is the time of year when it seems like every organization is having a golf tournament for one cause or another. Of course, every golf tournament - and every golf course - is looking for sponsors. …

[Read More...] about Don’t Waste a Great Opportunity

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With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

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