Branding goes well beyond marketing and is not successful without ensuring that all aspects of your business or organization reflect and support your brand. One of your most valuable assets, your people, must be well-trained to articulate and …
management
Is your front line staff helping or hindering your business?
During the past few weeks I have experienced some really lousy customer service. So bad in fact that I had to make the owners aware of my displeasure. I am not going to name the businesses, but in this day and age, I don't understand how bad customer …
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Marketing & Innovation: A Powerful One-Two Punch
"Because the purpose of business is to create a customer, the business has two - and only two - basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs." This is a quote from Peter Drucker, who …
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