When prospective customers read your print ad, watch your TV commercial or listen to your radio ad, do they clearly understand what you are selling and why they should buy from you? A common mistake made by a lot of businesses and ad agencies is …
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Can You See the Sign?
"Sign, sign. Everywhere a sign." This is a famous line from a hit song the Five Man Electrical Band released in 1971. If the songwriter thought there were a lot of signs 40 years ago, what would he think now? Every business has a sign. Business …