How long is your list of products and services? If you have a fairly broad line, you will really understand this marketing tip. How many times have you seen a customer using a competitor’s product? Don’t you just hate that? Nine times out …
planning
Planning the Navigation of Your New Website
Last time I talked about how important a website is to your business. Now that you have committed to creating a new website, you are ready to get started. Whoa, just a minute. You think you are ready, but have you made a plan? Here are some …
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Track Your Marketing to Ensure Success
Get the best bang for your marketing buck. Return on investment, or ROI, is the measurement companies use to determine payback from their marketing efforts. In other words, is a print ad, radio spot, TV commercial or email promotion profitable? If …