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planning

Doug / October 3, 2016

I Didn’t Know You Sold Those!

How long is your list of products and services? If you have a fairly broad line, you will really understand this marketing tip. How many times have you seen a customer using a competitor’s product? Don’t you just hate that? Nine times out …

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Doug / September 14, 2015

Planning the Navigation of Your New Website

Last time I talked about how important a website is to your business. Now that you have committed to creating a new website, you are ready to get started. Whoa, just a minute. You think you are ready, but have you made a plan? Here are some …

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Doug / April 28, 2014

Track Your Marketing to Ensure Success

Get the best bang for your marketing buck. Return on investment, or ROI, is the measurement companies use to determine payback from their marketing efforts. In other words, is a print ad, radio spot, TV commercial or email promotion profitable? If …

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We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Things I’ve Learned – Part 2

August 9, 2022

Because a lot of series finales are two-parters, this one will be as well.  Two weeks ago, I shared nine different things I learned over the years, which was how to treat customers and be …

[Read More...] about Things I’ve Learned – Part 2

Things I’ve Learned (Part 1?)

July 25, 2022

Believe it or not, I have learned a thing or two in the past 45 years. Here are just a few of the things I have learned. Do everything possible to give your customer a positive experience. …

[Read More...] about Things I’ve Learned (Part 1?)

Product Placement. Watch For It.

July 11, 2022

We all know that commercial television is fueled by advertising revenue. The more popular the show, the higher the advertising rates. There is another vehicle for advertising on television shows and …

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With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

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