Part of my job is to keep my eyes and ears open for new marketing ideas. As you can imagine, I speak to many businesses and entrepreneurs throughout the year. Some have great ideas. Sadly, some do not. However last week, I came upon a business scheme …
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Trade Show Giveaways, It’s Ok to be Frugal.
Take a look at a typical trade show attendee at your next trade show. You'll likely see them walking the aisles with their free bag, scooping up as much free stuff as they can. What you don't see is that when they get home, they pick through the bag …
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Make Your Prospective Customers Feel Like Customers
In today's business climate, there is increased pressure to grow market share despite increased competition. Now is the time to think hard about outside the box ideas to gain market share. What can you do to give prospective customers an ownership …
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