Enough with COVID-19 for now. This column was dedicated to that topic for the past two months and it's time to get back to work in this new business climate that is upon us. My first column of the year talked about your marketing budget. Assuming …
radio
Marketing Ramblings
Don't be a radio star. I listen to a lot of local radio, it's always on at home and in the car. Being a fan of many styles of music, I listen to most of the local stations. One thing that is common to all stations, and it drives me crazy, are the …
Track Your Marketing to Ensure Success
Get the best bang for your marketing buck. Return on investment, or ROI, is the measurement companies use to determine payback from their marketing efforts. In other words, is a print ad, radio spot, TV commercial or email promotion profitable? If …