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Doug / May 26, 2020

Do you have the right mix?

Enough with COVID-19 for now. This column was dedicated to that topic for the past two months and it's time to get back to work in this new business climate that is upon us.  My first column of the year talked about your marketing budget. Assuming …

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Doug / April 17, 2015

Marketing Ramblings

Don't be a radio star. I listen to a lot of local radio, it's always on at home and in the car. Being a fan of many styles of music, I listen to most of the local stations. One thing that is common to all stations, and it drives me crazy, are the …

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Doug / April 28, 2014

Track Your Marketing to Ensure Success

Get the best bang for your marketing buck. Return on investment, or ROI, is the measurement companies use to determine payback from their marketing efforts. In other words, is a print ad, radio spot, TV commercial or email promotion profitable? If …

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Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Live Chat: Good or Bad?

May 16, 2022

I recently went through the process of buying a car – which, by the way, was a very trying experience with the lack of vehicles around. So like most consumers these days, I went to the websites first …

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What Do Customers Really Want?

May 4, 2022

Almost all customers, regardless of the business, want the following: convenience, speed, personal attention and good value. Think about it, isn’t that what you want when you do business with …

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What does a logo do?

April 19, 2022

It's a big decision, settling on the logo for your business or organization. Colours, fonts, graphics, and so much more. So many choices, making it hard to settle on what you'll present to the world …

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