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Doug / May 26, 2020

Do you have the right mix?

Enough with COVID-19 for now. This column was dedicated to that topic for the past two months and it's time to get back to work in this new business climate that is upon us.  My first column of the year talked about your marketing budget. Assuming …

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Doug / April 17, 2015

Marketing Ramblings

Don't be a radio star. I listen to a lot of local radio, it's always on at home and in the car. Being a fan of many styles of music, I listen to most of the local stations. One thing that is common to all stations, and it drives me crazy, are the …

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Doug / April 28, 2014

Track Your Marketing to Ensure Success

Get the best bang for your marketing buck. Return on investment, or ROI, is the measurement companies use to determine payback from their marketing efforts. In other words, is a print ad, radio spot, TV commercial or email promotion profitable? If …

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Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Election Signage: Be Effective and Be Smart

April 16, 2021

Municipal election season is upon us and signs are popping up all over the place and I’m noticing that some are easy to read and some have a lot of information on them. It’s even harder to digest the …

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Social Media Cadence: Finding Your Brand’s Rhythm

April 7, 2021

At Kiers one of the components of social media marketing that we’re continuously helping our clients with is answering the question “how often should I post?” This is a great question to be asking and …

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How organized is your marketing?

April 1, 2021

Is your marketing reactive or proactive? The better question is, do you plan your marketing or do you fly by the seat of your pants? Many businesses plan ahead. They have planned for the promotions …

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With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

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