What do you sell? Lumber, heavy equipment, homes, professional services? Buyers do not take the purchase of a big-ticket item or a professional service lightly. Their final decision to buy may not come down to the quality or price of the product; …
selling
Promote Your USP
I had the pleasure of presenting a "Marketing Solutions for Small Business" seminar to a group of business people this week for the Fredericton Chamber of Commerce. One of the topics discussed was the development of a USP. Many had never heard the …