Enough with COVID-19 for now. This column was dedicated to that topic for the past two months and it's time to get back to work in this new business climate that is upon us. My first column of the year talked about your marketing budget. Assuming …
seo
To Blog or Not To Blog?
The answer to that is a cautious yes. But only if you want to commit to writing something that is relevant to your followers on a regular basis. Blogging is great for your Search Engine Optimization (SEO). If you blog regularly, Google will 'see' …
How Do New Customers Find You?
I wrote about this in 2010, however, I am going to address it again because I can't stress enough how important it is. Every business sector is different in both the products and services they offer and the type of customer they cater to. …