COVID Signage We visited a store this past weekend and noticed that we were the only people wearing masks. That’s okay, it’s an individual choice. However, when I looked down at the floor, the ratty looking old Covid directional arrows were still …
signage
Digital Sign Advertising. Good or Bad?
Digital sign advertising has been around for a very long time. Have you noticed that they seem to be popping up in more places, and they are all looking for one thing: Advertisers! It’s not a bad thing, some of the signs can be a very effective …
A Really Good Sign
One of our readers had a question after our last post about store signs. “Should your phone number be put on your storefront sign?” This is good question because 20 years ago, everyone had their phone number on their sign. This question made me …