I am currently working with some clients who have challenges with the location of their businesses and being visible to customers. One client is far back from the road resulting in very little visibility and the other is in a retail area with a lot …
social media
Are your Facebook posts effective?
There are many ways to measure how your Facebook posts are doing - including reach, impressions, referral traffic and click through rate. But really, the best way to tell how a post is doing, is by the number of engagements. Engagement measures the …
Don’t Take the Bait
Most FaceBook users dislike spammy posts that goad them into interacting with likes, shares, comments, and other actions. For example, "LIKE this for a chance to win a $250 Gift card from XYZ Family Restaurant". This tactic, known as "engagement …