Enough with COVID-19 for now. This column was dedicated to that topic for the past two months and it's time to get back to work in this new business climate that is upon us. My first column of the year talked about your marketing budget. Assuming …
social media
Location, Location, Location
I am currently working with some clients who have challenges with the location of their businesses and being visible to customers. One client is far back from the road resulting in very little visibility and the other is in a retail area with a lot …
Are your Facebook posts effective?
There are many ways to measure how your Facebook posts are doing - including reach, impressions, referral traffic and click through rate. But really, the best way to tell how a post is doing, is by the number of engagements. Engagement measures the …