This is the time of year when it seems like every organization is having a golf tournament for one cause or another. Of course, every golf tournament - and every golf course - is looking for sponsors. Have you ever been a sponsor? If your …
sponsorship
Marketing Ramblings
Too Much of a Good Thing? When a company sponsors a major televised sporting event, their sponsorship package typically includes advertising. As you’ve no doubt noticed while watching the most recent major sporting events like the Scotties, Super …
Sponsorship Should Be A Good Fit
This week I had the pleasure of attending the launch of the 2019 - 2020 Spotlight Series at The Playhouse. Tim Yerxa and his staff do a really good job of hyping up the performances that are coming to Fredericton. There was a big crowd in attendance …