I was invited to attend a presentation by The Daily Gleaner a few weeks ago. I knew what it was about, I knew what they were going to pitch, but I went anyway, more out of curiosity than anything else. Sure enough, I was right. The topic was …
TOMA
Maintaining Top of Mind Awareness
Top of mind awareness (TOMA) is: "When people think of you first to fulfill their product or service needs." Once you go through all the work and investment to build TOMA, it is just as important to maintain it with your existing customers. We …