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TOMA

Doug / December 1, 2014

Get Into Your Customers’ Heads

I was invited to attend a presentation by The Daily Gleaner a few weeks ago. I knew what it was about, I knew what they were going to pitch, but I went anyway, more out of curiosity than anything else. Sure enough, I was right. The topic was …

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Doug / March 2, 2011

Maintaining Top of Mind Awareness

Top of mind awareness (TOMA) is: "When people think of you first to fulfill their product or service needs." Once you go through all the work and investment to build TOMA, it is just as important to maintain it with your existing customers. We …

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We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

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With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

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