This week I did a seminar for the Fredericton Chamber of Commerce - How to get the most out of your trade show efforts. I have done quite a few presentations on this subject and the most common question that comes up every time is "what should I give …
trade shows
Trade Show Giveaways, It’s Ok to be Frugal.
Take a look at a typical trade show attendee at your next trade show. You'll likely see them walking the aisles with their free bag, scooping up as much free stuff as they can. What you don't see is that when they get home, they pick through the bag …
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Have a Good Showing At Trade Shows
Most marketers tell you that if you stand out in the crowd, your marketing dollars are well spent. The same premise is true for trade shows. If your booth is good most people will notice. If your booth is great then everyone will notice. It's time …