Transit Advertising I just got back from a vacation in Cuba where there are buses everywhere. Of course none of them have any form of advertising on them, in comparison to here, where most buses have advertising all over them. I just booked a …
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Track Your Marketing to Ensure Success
Get the best bang for your marketing buck. Return on investment, or ROI, is the measurement companies use to determine payback from their marketing efforts. In other words, is a print ad, radio spot, TV commercial or email promotion profitable? If …
Be a Media Dominator!
I'm often asked by clients how much of their marketing budget they should spend on media. Roy H. Williams, author of the book, "Secret Formulas from The Wizard of Ads," recommends these profit-generating methods of getting the most from your …