A good client of ours is a nominee for a Fredericton Chamber of Commerce Business Excellence Award. Letters of recommendation are part of the nomination package and we were asked to write one for them. As I was writing the letter, it made me …
word of mouth
Get out and get involved.
People get so caught up in their day-to-day tasks that they neglect some of the things that are needed to help grow their business. You can't sit at your desk and wait for business to come to you. You have to go out and get it. You can promote …
Get the Good Word: How to Get Testimonials
Nothing sells products and services like good comments (testimonials) from current or past customers. Prospects will believe the word of a customer before they'll buy into the best written ad or the most lavish television commercial. However, as some …
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