I wrote about this in 2010, however, I am going to address it again because I can't stress enough how important it is. Every business sector is different in both the products and services they offer and the kind of customer they cater to. The key …
yellow pages
Yellow Pages; Yes or No?
I have been writing these marketing tips for over 12 years. One of the very first tips I published was on the effectiveness of Yellow Pages. My, how times have changed. I'm not going to bash the hardworking people at Yellow Pages. Their job is …
Where’d YOU Come From? How Your Customers Find You.
Do you know how your customers find out about you? When a potential customer, who you have never heard from before contacts you, do you wonder what made him pick up the phone and call your company? If you really want to know, ask! Most …
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