I’m sure most of you have heard about geo-targeting. If you haven’t, geo-targeting is used on online advertising and social media, targeting potential customers based on demographics and geographic location. Now you can set up a geofence to target even finer.
Geofencing is the use of GPS to create a virtual boundary around a certain location. Here is an example. Earlier this year, we worked on a campaign with a client whose target market was high school students. We were able to set up a 150-meter geofence boundary around local high schools. The demographics were set targeting males and females from 15 – 18 years of age between 11:00 am and 1:30 pm on weekdays. Ads were run on all the popular social media platforms, targeting students, to promote an event. Of course, it worked very well.
Can you see an application for your business using a tool like this? Of course it will only work with people who use cell phones. Oh wait, that is pretty much everybody now! The fact that you can target this finely is a little scary. Can you imagine the impressions you would get using this method when marketing your message to university students on campus. It would be a very large number.
Think about it. It might not work for your business, or it might be a gold mine.