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Doug / November 23, 2020

The Debate Continues: Stock vs. Original Photography

This issue comes up almost every week in our business. Should I hire a professional photographer, or should I use stock photos? There are pros and cons to both, so let’s weigh the pros and cons of both. 

Original Photography

PROS:

  • Control – you have control over how your photos are taken and how you use them. 
  • Build trust with customers – the photos are authentic and customers have a better sense of who you really are.
  • Proven success – case studies have shown that original photos perform better in ads and social media.
  • Google likes them better – believe it or not, they do help a bit with your SEO and user experience. 

CONS:

  • Cost – professional photographers can be pricy.
  • Time – sometimes it takes a lot of time to set up to get the right shot.
  • Quality – if you are relying on your phone to do the job, quality could be an issue. 

Stock Photography

PROS:

  • Cost – they can be cheap, very cheap.
  • Time – it’s great when you need a photo right away.
  • Quality – for the most part, quality is not an issue as most images are available in various size formats 

CONS:

  • You don’t own the image – other companies can buy the same photo and use it, even your competitors.
  • They are not real – customers know when a stock photo is being used. They know everyone in your company doesn’t look like a model.
  • Google doesn’t like them as much as original content– stock images are not Google’s favourite. 

Photography always makes your marketing dynamic. Some photos are not worth a thousand words, some are worth ten thousand. There is no real winner in this debate, but we tell our clients that original is better but a little stock every now and then doesn’t hurt. Ultimately it’s up to you and your budget.

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Filed Under: Marketing Tips Tagged With: google, marketing tips, photography, seo

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