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Doug / September 10, 2018

The Race Was Amazing

An amazing opportunity for the Fredericton area that is. An hour of prime time is pretty much a big win in my books.

Here are some of my random observations about the show.

Of course, like me, I’m sure many of you were watching to see if there was anyone you knew. It turned out that I did know someone in the crowd at the wheelchair basketball game at UNB’s LB gym. I was surprised to find out they didn’t have to sign a confidentiality agreement. Unfortunately, it was graduation day on campus and UNB didn’t get to show off their state-of-the-art Currie Center.

I was really hoping they would knock over one of the banner stands at the gym so you could see the Kiers Marketing sticker on the back. I suppose that would have been too much to ask for.

I have never seen anyone take a taxi from Officer’s Square to City Hall before, and the airport shown that they flew into at the start of the show clearly wasn’t Fredericton.

It’s funny how you can spend a lot of money on marketing and the biggest bang for your buck comes by accident from a five dollar sign. GoGo Gymnastics has a small sign by the door to the LB Gym. It actually looked like the racers were going into GoGo Gymnastics. It goes to show that even the smallest things can sometimes work in your favour.

Nice touch at the end of the show by CTV to throw some extra love Fredericton’s way.

Whoever worked out the deal to get this show to come to Fredericton, kudos to you. It was worth its weight in gold.

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Filed Under: Marketing Tips Tagged With: marketing tips, tv

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