Believe it or not, I have learned a thing or two in the past 45 years. Here are just a few of the things I have learned.
Do everything possible to give your customer a positive experience. Over-service them when you can. They need to trust that you can deliver every time.
Treat your client the way you want to be treated. Do you like a pushy salesperson? I don’t.
If you can help it, never do business with friends or relatives. If something goes wrong (and it usually does) you could lose both a customer and a friend.
Don’t try to sell anything right away. Get to know the person and find out what they really want before you start selling them something.
Don’t sell based on price, very often it doesn’t turn into a long-term customer.
Look at the lifetime value of a customer. Treat them the best you can, build their trust and you will have a loyal customer for a very long time.
If a customer moves on to someone else because of price, don’t worry about it. They really weren’t loyal to you anyway.
I have worked for only two employers in my working career. Be loyal to them and they will be loyal to you. Be a reliable employee at your business, you will be rewarded. Don’t bounce from job to job because the grass isn’t always greener somewhere else.
Go to work with a smile on your face. Have fun and be kind. If you don’t, the stress monster will come looking for you.
I have learned a lot more than this, I may share more with you in my last email in two weeks.