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February 28, 2012 By Doug

Things That Make Me Go Grr: Marketing and Advertising Pet Peeves

Coming up with a topic for the marketing tips can sometimes be difficult. I get inspiration for a lot of my tips from conversations I have during the week with clients. However, over the past few weeks, nothing new has sparked my interest. So this week, I will share some marketing observations that have been rolling around my head over the last little while.

Being a curling fan, I have been watching the Scott Tournament of Hearts on TV. The Canadian Curling Association has a group of advertisers that sponsor all of their events in the “Season of Champions” series. This means they get lots of perks, one of which is getting the prime time TV spots during the events. Two of their more active sponsors are Tim Hortons and Capital One. You would think that companies this big would have more than one or two TV ads at their disposal. Doesn’t appear that they do, we have to watch the same spots over and over again. Come on guys, shake it up, it’s getting to the point of nausea.

Speaking of Tim Hortons, one of their two TV ads currently running is about three people trying to live a healthier lifestyle. One of the three brings breakfast sandwiches for the group and says “look at us, trying to eat well.” I suggest she check the nutrition guide on their website to see how well they are actually eating.

I was shopping around for vacations to warmer climates and it really bothers me that companies will put a trip on sale for $995.00 and in small text, add plus $320.00 in taxes. So the trip is really $1,315.00. Why don’t they just put that price in and get it over with? We are going to figure it out you know.

Facebook is a great tool for marketing your business, but you really have to keep your posts down to a number where people won’t block you. One a day is fine, but I have businesses posting five or more per day. That’s way too many, I either won’t read them or block the sender.

Newspaper ad disclaimers. Saw an ad for a car manufacturer in the paper last week with a 600 word disclaimer. I have mentioned this before in this column, but that was excessive. Perhaps if they put the real cost of the car in the ad, they wouldn’t have to take all that room explaining how to figure out it out.

If at any time you have an idea for this column, a comment, a question – drop me a line.

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Filed Under: Marketing Tips Tagged With: capital one, curling, facebook, inspiration, marketing, newspapers, tim hortons, tv ads

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