The answer to that is a cautious yes. But only if you want to commit to writing something that is relevant to your followers on a regular basis.
Blogging is great for your Search Engine Optimization (SEO). If you blog regularly, Google will ‘see’ your site as active, alive and relevant. This will definitely help your rankings. One of the reasons WordPress websites usually are able to rank relatively high in Google is all because of the blogging structure of WordPress. A blogging structure makes it easy for website owners to create new content.
A blog is also a great marketing tool for your business. Maintaining a blog will allow you to give readers the opportunity to get more acquainted with your brand and your products. It is a great way to help position you as an industry expert and a blog can give people a reason to come back to your site.
The biggest challenge our clients face is creating blog posts that are relevant and useful to the reader on a semi-regular basis. It’s not easy coming up with new and interesting content – and finding the time to compose posts. I post this marketing tip on the Kiers blog every other week. That is over 250 posts in the last 10 years. I certainly understand the commitment that is needed to maintain this. Often the decision to have a blog on your site depends more on a question of resources. Do you – or someone in your organization – have the time to take away from what they are already responsible for in order to manage a blog?
If you have a website, a blog could be beneficial for you. However if you are not committed to doing it on a regular basis or lack the resources to dedicate to it, it can work against you. Think about the last time you visited a website and the most recent blog post was more than 6 months old. Make the commitment and dedicate the resources or take it off your website.