• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • Marketing Tips Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

Doug / February 19, 2016

Trade Show Giveaways, It’s Ok to be Frugal.

a4e6195b-0466-4d0e-b004-3498c451a058Take a look at a typical trade show attendee at your next trade show. You’ll likely see them walking the aisles with their free bag, scooping up as much free stuff as they can. What you don’t see is that when they get home, they pick through the bag and throw most of it out. Most likely, your stuff will end up in the garbage.

Why have your brochures and bling out for people who will never do business with you?

If someone is truly interested in your products or services, they will stop. If it is a potential customer, take the time to talk with them, and then give your literature and premiums. That way, you know the investment in your giveaways is worth it, and you also make that person feel important because they are getting something that not everyone is.

If you want to put your brochures out, only put one on display, and write booth copy on it. Attendees can look at it if they want, but they won’t take it. If they want one, they will ask you.

By using this method, you can give better bling to the people you really want to receive it. Oh, and the only time I would have a bowl of candy in my booth, is if I was selling candy. Don’t clog up the front of your booth with candy freeloaders; leave lots of space for the real customers to visit.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: give aways, premiums, promotions, trade shows

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Live Chat: Good or Bad?

May 16, 2022

I recently went through the process of buying a car – which, by the way, was a very trying experience with the lack of vehicles around. So like most consumers these days, I went to the websites first …

[Read More...] about Live Chat: Good or Bad?

What Do Customers Really Want?

May 4, 2022

Almost all customers, regardless of the business, want the following: convenience, speed, personal attention and good value. Think about it, isn’t that what you want when you do business with …

[Read More...] about What Do Customers Really Want?

What does a logo do?

April 19, 2022

It's a big decision, settling on the logo for your business or organization. Colours, fonts, graphics, and so much more. So many choices, making it hard to settle on what you'll present to the world …

[Read More...] about What does a logo do?

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2022 K!ERS

 

Loading Comments...