• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • K!ERS QU!CK T!PS Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

Doug / March 2, 2018

Video. Doin’ it Right.

These days, everybody has a video camera with them at all times. Most cellphones are capable of shooting very high-resolution video and a lot of people are very good at it. But when it comes to producing a video for your business, it’s better to get it done professionally.

A poorly made video can actually work against you and make your business look bad. When creating a TV ad or corporate video, plan it out carefully to make it the very best you can. Here are the key elements that go into creating a great video.

Script/story boarding
Start with an idea and grow it into a script, then plan what you want it to look like.

Logistics
Scope out where you want to shoot, get permission and make sure everything is in place before you start to shoot.

On screen talent
Make sure the people you use are photogenic and personable. They don’t have to be professional actors; they just need to be believable. Try to avoid using the business owner or sales manager, unless they are rock stars in front of the camera.

Voiceover
Make sure who you use fits your target market. A warm and fuzzy voice doesn’t help sell trucks.

Props
Have everything you need ahead of time rather than spending time during the shoot looking for a something you forgot. Many stores will let you buy the props and return them after for a refund.

Video production
This is the most important part. Hire a videographer that has the right equipment and is good at what he/she does. The videographer will be putting the whole thing together for you and is able to cover up a lot of mistakes.

Video is a powerful marketing tool. Do it right so it does the right job for you.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: marketing, marketing tips, promotion, tv, video

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Marketing Trends for 2023

January 5, 2023

Now that 2023 has arrived and we’re slowly emerging from our holiday festivities, it’s time to look ahead and get ready for some upcoming trends, and how they may affect your business. Interactive …

[Read More...] about Marketing Trends for 2023

Are you ready for what’s coming in 2023?

December 13, 2022

Once the holiday season ends and the calendar changes to January, we begin to focus on changes (resolutions) for the new year, both personally and in business. One resolution your business should …

[Read More...] about Are you ready for what’s coming in 2023?

Five Steps to Establishing Your Brand

November 29, 2022

You’ve got a business idea. It’s been rattling around in your brain for a while, and you’re ready to take the next step and make it a reality. There are so many things to tackle! Finding the right …

[Read More...] about Five Steps to Establishing Your Brand

Categories

  • Clients (1)
  • Kiers Quick Tips (8)
  • Large-Format Printing (5)
  • Marketing Tips (275)
  • Services (4)
  • Social Media Marketing (3)

Tags

advertising best practices branding business community content covid-19 customer experience customer relations customers customer satisfaction customer service email marketing event sponsorship facebook golf tournament google ideas identity large-format large-format graphics marketing marketing plan marketing tips networking newspapers photography promotion radio referrals sales search seo signage signs social media social media marketing sponsorship strategy tips trade show trade shows tv website websites

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2023 K!ERS

 

Loading Comments...